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How to Change Negative Attitudes That Jeopardize Worker Safety


Internationally renowned safety expert E. Scott Geller will explain what it takes to create a workforce that “thinks safety” both on the job and off. He’ll explain why a lot of common-sense notions may be hurting your safety efforts. For example:

  • Why the assumption that “attitude determines behavior” is a half-truth and not particularly useful as a framework for injury-prevention strategies.
  • Why trying to motivate people using group statistics such as “recordable injury rates” and “workers comp costs” can be counterproductive.
  • Why terms such as “behavior modification,” “loss control” and “compliance training” are failure-oriented and de-motivate employees.
Dr. Geller will also reveal the “secret” to genuinely changing the attitudes that lead to accidents and injuries – and cost both your company and your employees dearly.

This research-based presentation will answer the following questions :

  • What is an attitude and how does it relate to behavior?
  • How can we get more people genuinely involved in safety efforts?
  • Why do so many of the current approaches to injury prevention attract limited attention from employees?
  • When do scare tactics work to improve attitude and get more involvement in injury prevention.
  • Why is it better to seek success rather than avoid failure, and how is this related to safety attitudes?
  • What is the real definition of "empowerment" from a worker's perspective, and how does understanding this definition impact attitude?
  • What kinds of safety goals promote the best attitude and the most involvement?
  • What is the most important question a person should ask with regard to safety and injury prevention?

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Presented by:

E. Scott Geller

JE. Scott Geller, Ph.D., has authored more than 350 papers and 75 books or chapters addressing the development and evaluation of behavior-change interventions. Dr. Geller is a Senior Partner at Safety Performance Solutions and an Alumni Distinguished Professor at Virginia Polytechnic Institute and State University. His recent books include People-Based Safety, The Participation Factor, The Psychology of Safety; Working Safe; Understanding Behavior-Based Safety; Building Successful Safety Teams; The Psychology of Safety Handbook; and the primer, What Can Behavior Safety Do for Me? Dr. Geller is Associate Editor of Environment and Behavior, and consulting editor for Behavior and Social Issues , the Behavior Analyst Digest and the Journal of Organizational Behavior Management. His clients have included Allied Signal, American Standard, ARCO Chemical, AT&T, Bayer, Bechtel, BF Goodrich, BHP Copper, Cargill, Coca-Cola, Ford, and GM.

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CD Only: $199.00

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571




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